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Family & Community Services, Inc. Marketing Assistant – Development, Family & Community Services, Inc. – Full-Time in Ravenna, Ohio

Marketing Assistant
Job Details

Job Type

Full-time

Ravenna, OH • Development

Description

Marketing Assistant

Development

Full-Time; $40,000/year

 

*SCHEDULE:  *Full time, variable hours

 

GENERAL STATEMENT OF DUTIES:  This position is responsible for assisting the marketing manager in a 

variety of departmental functions including developing marketing strategies, tracking information, 

conducting market research, and assisting with the various phases of marketing campaigns.

 

ESSENTIAL RESPONSIBILITIES:

  1. Assist with the development of marketing plans and strategies for the agency, as well as its 

programs and service areas.

  1. Conduct market research to determine best strategies for marketing efforts.

  2. Help create and maintain a system for tracking data and results for all digital and print 

marketing.

  1. Assist with SEO and Google Analytics.

  2. Assess the effectiveness of all website and social media efforts via tracking, analyzing and 

presenting meaningful measurements.

  1. Analyze data collected to use for improving strategies and increasing positive results, 

including increasing involvement from donors, volunteers, and community members and overall 

awareness and brand recognition within the community.

  1. Assist in the creation and launch of an agency marketing campaign.

  2. Assist with the annual report, as well as written and electronic newsletters.

  3. Assist with managing public relations and media-facing materials for the agency while promoting 

and strengthening brand identity in the community.

  1. Represent FCS by participating in community activities, events, and collaboratives and build 

relationships with relevant community affiliates as requested or assigned by supervisor.

  1. Comply with agency policies and procedures, COA regulations, federal and state requirements, 

and educational/certification/registry requirements.

  1.  Valid Ohio Driver's License and ability to meet agency requirements for driving insurability if 

applicable. 

  1. Other duties as assigned.
Requirements

QUALIFICATIONS:

  1. Strong written and verbal communication skills.

  2. Experience with measuring ROI of online and offline advertising campaigns.

  3. Ability to report on marketing KPis like leads, conversion rates, website traffic and social 

media engagement.

  1. Experience using social media outlets and analytics.

  2. Ability to organize work, engage in a variety of tasks simultaneously and consistently meet 

deadlines.

  1. Ability to perform duties independently.

     

MINIMUM EDUCATIONAL/LICENSURE REQUIREMENTS: Bachelor's degree in Marketing,

Graphic Design, Communications, or related field.

 

*PHYSICAL REQUIREMENTS: *Ability to hear and talk on the phone and/or face to face interaction

 required.  Must have good vision for close work.  Ability to sit for extended periods of time. Ability to travel to provide services in other offices and locations to meet client and agency needs.

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