Job Summary:

jOB DESCRIPTION – Digital Marketing manager

Location: Warsaw

Division: Ticketmaster Poland

Line Manager: Head of Marketing Central Europe Melissa Weston and Managing Director Poland Katarzyna Suska

Contract Terms: Maternity Leave Cover

THE JOB

In the role as Digital Marketing Manager (maternity cover) you will report to the Head of Marketing Central Europe and Managing Director Poland. This is an important role within Ticketmaster and you are expected to be an ambitious, results driven, responsible for driving ticket sales, business relations with promotors and best client services based on resources.

In this role you will be responsible for Digital Marketing in Poland in accordance with Central European Strategy. You will be working across various Digital Channels – CRM, Paid Media, Social Media, Affiliates, SEO and SEM. You will have a chance to collaborate with professionals across Europe; learn new skills but also share your ideas and knowledge. It’s an exciting opportunity to take the next step in your career by dealing with a wide variety of clients from every genre of the events industry including music, arts and sports.

Your natural outgoing personality will need to shine through at all times, and you should have a proven event marketing experience to achieve KPI’s and business goals.

What you need to know:

• Make an active contribution to the marketing strategy

• To develop and maintain each client’s marketing needs

• To satisfy, retain and develop new client relationships by ensuring good levels of communication with venues and promoters whilst providing system support and query resolution

• Ensuring a good contribution in the local weekly Marketing Meeting

• Ensuring a good contribution in the central Marketing Meetings

• Never pass on information about events and clients that have been left in confidence

WHAT YOU WILL BE DOING:

• Planning and implementing the Digital Marketing strategy (responsibility for SEO/SEM, marketing database, e-mail marketing, social media and advertising campaigns)

• Designing, building and maintaining TM's social media presence

• Measuring and reporting the performance of all digital marketing campaigns and evaluating against goals (ROI and KPI)

• Identifying trends, as well as optimizing expenses and efficiency

• Planning, testing and measuring the conversion of activities

• Collaborating with internal teams to create landing pages and optimize user experiences

• Cooperating with marketing agencies and other suppliers/partners

• Closely cooperating and supporting the regional performance marketing leader, implement the regional performance marketing strategy, plan and implement best practices at the local level,

• Collaborate with internal stakeholders and clients to provide the required local mktg support for paid campaigns (paid social), organic and programmatic campaigns

• Plan, implement and optimize internal and client paid campaigns. Monitor momentum and track progress for multiple active campaigns at any given time

• Present results and key findings to internal and external stakeholders, making recommendations for continuous improvement to maximize profits.

• Responsible for local programmatic campaigns, booking campaigns with the internal International Programmatic team, tracking progress and communicating with clients.

• Responsibility for Ticketmaster Polska social media channels, posting organic content from clients and the TM team.

• Responsible for the local affiliate marketing program

• Support for a regional performance marketing leader in local paid search campaigns

• And other tasks falling within the scope of the broader marketing organization in the CER region

WHAT YOU NEED TO KNOW (or TECHNICAL REQUIREMENTS)

• Proven demonstrable experience in marketing in the ticketing industry or similar field

• Understanding of the Ticketmaster & Universe product range (desirable but not essential)

• Experience working in a fast-paced environment

• Excellent communication and interpersonal skills

• Multi-tasker who is proactive, logical and can handle several projects at once

• Strong written and verbal communications skills and must be fluent in local language with strong English skills.

YOU (BEHAVIOURAL REQUIREMENTS)

The following attributes determine how the role will be carried out and are required to be a success:

• Self-motivated

• Adaptability

• Ability to inspire confidence; quickly develop and maintain good working relationships with co-workers and clients.

• Results and Delivery Focussed

• Highly professional approach.

• Strong Business acumen.

• Ability to use self-initiative

• A pro-active nature to include a flexible approach to hours of work.

• Willing to learn new skills and share the knowledge

TICKETMASTER VALUES

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

CULTURE

We’re fans who help fans everywhere get in to the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favourite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one incredible experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

We have a ‘Fan First’ mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the ‘Fan’ you will be part of a culture that supports and enriches the fan experience. Your work, our passion… delivering world class experiences – Fan First.

#LI-AH1

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.